For the past several years the restaurant and quick service (QSR) industry has faced numerous challenges, including tough competition and cost pressures, specifically around labour, food, and advertising. The client was a fast-casual restaurant chain specializing in healthy menu items with dozens of locations across North America. Competing with over 40 restaurants in each market, the client’s goal was to optimize menu prices using strong market research and data analytics without hurting traffic and ticket size. In just eight weeks, Pricing Solutions leveraged its extensive survey research and analytics expertise to uncover a two to seven percent potential increase in revenue with minimal loss in customer count. The Challenge To keep up with the competition and evolvi

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