Situation Situation More than 23 million unique shoppers visit PriceGrabber.com each month. They are given the ability to instantly nd and compare millions of unique products and services from more than 11,000 merchants across numerous categories including Clothing, Cell Phones, Computers, Furniture, Cameras and more. PriceGrabber oers shoppers the ability to view and compare pricing information for products and services, enabling users to nd the right product from the right merchant at the best price. With so many shoppers searching and reviewing such a wealth of products and services it is critical for PriceGrabber to keep track of which items individual shoppers review and show the most interest in. Speaking to each potential customer as a unique individual versus a member of a gener

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