Case Study
How West Sold into No See Facilities
How West Sold into No See Facilities Pharma Optic It ’ s no secret,fieldsalesaccessto physicianscontinuesto decline,especiallyin Pharma. Our benchmark research reveals in 2014, about half (49%) of physicians in the US will place moderate-to-severe restrictions on physician rep interactions. T h a t’ s up from 35% in 2012. W h a t’ s more, by 2015, nearly one in five physician practices will have stopped seeingpharmarepsaltogether. The combined ef