Improved Sales Processes and ROI for a Leading Medical Device Manufacturer Silverline Success Story As DVI increased their sales — both in terms of revenue and sales resources — it became increasingly difficult for management to track sales activity. Additionally, lead management became challenging, as leads (especially web- based leads) were coming in faster than the DVI team could respond to them. These challenges extended to sales pipeline reporting, and made it nearly impossible to obtain a centralized view of a customer’s history. DVI used Excel to track their existing sales pipeline, and their website (and associated database) to capture web-based leads. Leads flow in from a variety of sources, including: phone, website forms, newsletter requests, direct mail, and email. I

Join for free to read