Inside Mediahuis’ 12-month sprint to supercharged advertising ROI An inventive data scientist with the right tools made all the difference Key results By integrating data from every asset onto the Cxense platform, Mediahuis created a unified, segmentable and marketable audience. Mediahuis based their digital strategy on Cxense’s out-of- the-box DMP, allowing them to focus resources on creating a compelling offering for their ad customers. Ad sales and data science teams worked closely together to create highly marketable custom segments and campaigns that increased CTR by 26% and boosted conversion rates to up to 60%. Leveraging the Cxense API, Medi- ahuis was able to stitch together publisher and client data to track user behavior and deliver an increased RoI. A combina

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