The LinkedIn-HubSpot case study highlights how HubSpot used LinkedIn Ads to target B2B audiences precisely by industry, job title, and company. This approach achieved high clickthrough rates (1%-3%), 60% higher than other platforms, and lowered costs-per-click (CPC) to about $3. LinkedIn’s professional audience and targeting options allowed HubSpot to personalize messaging and optimize leads by offering relevant content like white papers and demos. This resulted in higher-quality leads and improved insights into audience preferences, demonstrating LinkedIn’s value in effective B2B marketing.

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