Case Study

Piramal Realty & Realatte Ventures Increase High-Quality Leads by 30% With Taboola Motion Ads

Piramal Realty & Realatte Ventures Increase High-Quality Leads by 30% With Taboola Motion Ads

Pages 5 Pages

Piramal Realty, a real estate developer focused on improving quality of life, partnered with Realatte Ventures to maximize ROI by leveraging Taboola’s broad publisher network, precise targeting, and proven engagement capabilities. Taboola Motion Ads helped generate higher-quality leads while delivering a 30% reduction in CPL, a 4x boost in CTR, and a 30% increase in high-quality leads. With Taboola as a core part of the media mix for mid-funnel consideration, the collaboration enabled data-driven optimization and scalable growth. Saumitra Korgaonkar, Head of Digital Marketing, noted the platform’s impact on engagement and conversions, emphasizing its value across campaigns.

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