The LinkedIn Document Ads guide explains how to promote documents directly in LinkedIn feeds to boost engagement and capture high-quality leads. Advertisers can share content like eBooks, case studies, or whitepapers, allowing members to read and download without leaving the platform. Options include ungated ads for awareness or gated ads with Lead Gen Forms to collect user data. The guide provides setup steps, specs (e.g., <100MB, max 300 pages), and tips for optimization like keeping documents short and visually appealing. Reporting tools measure engagement, downloads, and lead conversions to refine campaign performance.

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