PPG Automotive Refinish turned to AKHIA for help setting a content strategy firmly rooted in well-understood audience personas
PPG Automotive Refinish turned to AKHIA for help setting a content strategy firmly rooted in well-understood audience personas
1 Pagesakhia.com CASE STUDY: CONTENT STRATEGY PAINTING A PURPOSEFUL CONTENT STRATEGY While the PPG Automotive Refinish business has long been known for the strong performance and color capabilities of its products, they were finding it challenging to effectively communicate with customers in a quickly shifting digital marketing space. They turned to AKHIA for help setting a content strategy firmly rooted in well- understood audience personas and developing a tailored approach for reaching them. A FOCUSED APPROACH WHAT DROVE OUR SUCCESS? Comprehensive Input Stakeholders from numerous product lines and teams were consulted to gain a holistic view of what audience members want and how to reach them. Detailed Documentation We made sure that the PPG team emerged from the process with clear
