When Lubrizol’s Building & Construction needed sub-branding expertise, they looked to akhia communications for help
When Lubrizol’s Building & Construction needed sub-branding expertise, they looked to akhia communications for help
1 Pagesakhia.com case study | brand equity development constructing a cohesive brand When Lubrizol’s Building & Construction needed sub-branding expertise, they looked to akhia communications for help. We collaborated to build upon their corporate brand equity and establish a consistent voice and look for their chlorinated polyvinyl chloride (CPVC) resin product. akhia brought the Lubrizol CPVC story to life through a brand presence that clearly defined the company as the thinkers and creators behind the advanced materials that allow for the product’s strong performance. communication consistency the quick take what drove our success? tailored messaging We built our holistic platform around the message of “MORE INSIDE,” showcasing the value of invisible, yet powerful, technology in
