The Value of Native Advertising on the Open Web in Improving Enterprise Content Strategy
The Value of Native Advertising on the Open Web in Improving Enterprise Content Strategy
16 PagesThis whitepaper discusses native advertising’s role in enhancing content strategy. It highlights how Outbrain and CMI data provide insights into audience interests, aiding marketers in refining content and expanding reach. The research emphasizes using softer, curiosity-driven approaches for engagement.
