akhia.com CASE STUDY: POSITIONING THOUGHT LEADERS ATTRACTING AN AUDIENCE WITH ENGAGING CONTENT Quanex Building Products, a leading supplier of high-performance components for windows and doors, worked with AKHIA to develop a digital content strategy. One year after the program began, noticeable data trends emerged around high engagement with original content from Quanex subject matter experts (SMEs). Quanex and AKHIA sought to capitalize on this growth. Results of the program, after its first 90 days, included noticeable bumps across key performance indicators. TRACKING OUR RESULTS THE QUICK TAKE WHAT DROVE OUR SUCCESS? SME Expertise We chose four Quanex experts representing the value-added services and information the company provides. Each is considered the “best in the busi

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