akhia.com CASE STUDY: INTEGRATED CAMPAIGN ALEXA , PREPARE A SUCCESSFUL LAUNCH When GE Appliances was preparing to launch its connected capabilities with Amazon Echo, it turned to AKHIA for a comprehensive national media relations strategy— and to help secure its place as a leader in the connected appliance space. Without a paid advertising program, the initial launch relied solely on PR efforts to connect with the target audience. BUILDING CONNECTIONS WHAT DROVE OUR SUCCESS? Media Masters We were aggressive and comprehensive in our outreach, including a detailed timeline for interviews and embargoes. Content Is King In addition to press releases and pitches, we provided the media with informative infographics they could publish directly. Leading in the Space We highlighted h

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