Facing an impending loss of exclusivity, a top pharmaceutical company needed to maximize revenue while reducing costs for an established biologic brand. IQVIA’s Contract Sales Organization recalibrated the promotional model by redefining representative profiles, focusing on cost-effective, high-performing talent. IQVIA rapidly deployed a new field team within one week, achieving 25% lower compensation costs without sacrificing performance. Representatives averaged 8.5 calls per day and exceeded sales goals at 112%. The model preserved market presence, optimized ROI, and enabled flexibility during transition. More than 30% of reps were later hired into client growth brands, validating the program’s sustainability and talent quality.

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