A global pharma company managing high-equity primary care brands partnered with IQVIA to shift from rep-driven promotion to a digital hub across 15 European markets. The hub centralized coordination supported pricing and access teams, and enabled omnichannel deployment. Results included 30% higher HCP coverage in 9 months, 20% slower sales decline, and ~50% lower operational costs. The shift freed resources for growth brands and reduced complexity by standardizing execution. IQVIA’s model shows how digital-first strategies can sustain brand visibility, compliance, and efficiency across diverse markets.

Join for free to read