A global pharma leader outsourced marketing and promotion of 15 established brands across six therapeutic areas to IQVIA, freeing internal teams to focus on new launches. IQVIA deployed hybrid local-offshore teams, ran omnichannel campaigns, and tailored brand strategies to market needs. Over four years, the initiative delivered €100M incremental sales with no upfront promotional spend, expanded HCP coverage, and reduced P&L risk. The model simplified operations enabled resource shifts to priority brands, and set a scalable standard for sustaining mature portfolios post-LoE.

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