This white paper examines how consumer health brands can build durable equity in an increasingly competitive and choice-driven market. It highlights the shift from transactional marketing toward trust-based brand relationships rooted in purpose, credibility, and consistent experience. The paper emphasizes the role of data-driven insights, omnichannel engagement, and localized relevance in shaping consumer perception. It also explores how brand loyalty is influenced by education, accessibility, and personalization, particularly as consumers become more proactive in managing health. The report outlines practical strategies for strengthening brand differentiation, improving recall, and driving long-term growth in consumer health portfolios.

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