Posadas Generating demand in the COVID-19 crisis Case Study Posadas, the leading hotel operator in Mexico, had to close most of their 180 hotels between May and April 2020. Following signs of recovery and the advancement of Mexico’s vaccination campaign, today only five hotels remain closed. Throughout this past year, Amadeus and Posadas have worked close together to generate demand. Jose Lorenzo, Vice-President Revenue Management, Distribution and Technology at Posadas shares more insight into the challenges they faced and how they managed them. We believe the COVID-19 situation will change the industry forever. We will have price pressure and oversupply in some of our destinations for many months and years. Jose Lorenzo, Vice-President Revenue Management, Distributio

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