Drive and capture demand to stay ahead of the competition Case studies on how GDS advertising has helped hoteliers to capture bookingsThe customer An international hotel in the Gwanggyo area, which is ideal for business travelers as it’s interconnected with a major convention center, Lake Park, Galleria Department Store, Aquarium and also with over 100 retail outlets and shops nearby. The challenge Opening a new hotel in 2020 under challenging conditions with a global pandemic affecting the industry. The solution GDS ads focused on two main attributes; hotel’s commitment to the clean program, and its location, which is just 10 min drive from the Samsung Semiconductor Area. As a result of GDS advertising, the hotel secured long stay bookings from Samsung employees, w

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