CONFIDENTIAL & RESTRICTED 1 Village Hotels Boosting occupancy and building brand loyalty during a crisis.CONFIDENTIAL & RESTRICTED The Client Village Hotels is a 4-star UK based hotel chain that relies strongly on ancillary revenue streams. Learn how the Amadeus Integrated Booking Suite helped them boost occupancy and build brand loyalty while recovering from the COVID-19 crisis. The Challenge _ How do you increase demand and drive ancillary revenue during COVID recovery? Village Hotels is a lifestyle hotel brand consisting of 31 properties across the United Kingdom that has historically focused on adding value for guests through rich F&B offers. They faced a significant challenge in boosting occupancy while maintaining brand standards during post-crisis recovery, and knew it was im

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