POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

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POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates Challenges: ? Rising competition required change from reseller to direct-to- customer selling ? Wanted to start with prospects already within their CRM Solution: ? Analyzed prospects within CRM to identify unique clusters of prospects that showed a higher tendency to convert Results: ? 57 new clients within 24 hours of new data- supported test campaign ? 4x

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POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

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