FiveStars Sees 20x Increase in Revenue By Targeting High Conversion Market Segments
FiveStars Sees 20x Increase in Revenue By Targeting High Conversion Market Segments
1 PagesFiveStars Sees 20x Increase in Revenue By Targeting High Conversion Market Segments Challenges: ? Inability to draw insights from internal data impeded company’s ability to support growth plans Solution: ? Analyzed internal CRM data to target the market segments showing a 2.5x propensity to convert Results: ? 20x increase in marketing-driven revenue ? Reallocated data resources to focus on continued product development High-growth
