POS & loyalty backend integration enhances customer experience SITUATION Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate internal operational processes. IMPACT Customer dissatisfaction leading to loss of revenues. Unable to fully leverage a growing loyalty membership base and a strong but diverse set of brands. RESOLUTION ITC Infotech integrated the POS system with the back-end loyalty system, enabling immediate redemption of loyalty points leading to, not only improved customer satisfaction and experience, but also addressing the internal inefficiencies in their redemption processes. By addressing operational challenges in a structured manner, there was a marked increase in efficiency leading to a redu

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