Portland Trail Blazers hit record fan engagement and renewal rates with Marketo
Portland Trail Blazers hit record fan engagement and renewal rates with Marketo
2 PagesNBA franchise amplifies its message with help from Marketo’s marketing automation technology. Objectives THE MARKETING NATION SUCCESS SERIES Building a 360 degree view of our fans helps us increase engagement and build life-long fans who love coming to our property.” Vincent Ircandia Vice President of Business Analytics, Portland Trail Blazers Single Game Ticket Sales Growth Season ticket renewal rate Open Rates • Targeting: Move from
