Egencia gains dramatic improvements in marketing productivity and customer engagement with Marketo to drive greater revenue
Egencia gains dramatic improvements in marketing productivity and customer engagement with Marketo to drive greater revenue
4 Pages05242016 Objectives THE MARKETING NATION SUCCESS SERIES With Marketo, we’ve gone from being tactical, manual, and flying blind to being automated, empowered, and strategic.” Cate Vanasse Senior Marketing Manager - Customer Success at Egencia Open rates Improved quality of new account launches Click-through rates • Automate and measure demand generation campaigns • Improve alignment across the sales and marketing teams • Increase efficienci
