Portland Trail Blazers And Digimarc Are Blazing A Digital Future The Portland Trail Blazers have paved the way to a richer sports experience for its fans, becoming the first franchise in the National Basketball Association to offer a FanScan feature on its official mobile app. The franchise prides itself on embracing new technology in creative ways to build a deeper relationship with its loyal supporters. This is part of a broader effort to improve the experience, ranging from extensive WiFi availability to a new mobile phone application with multiple engaging features. And it’s completely in keeping with being a trailblazer, "a person who makes, does, or discovers something new and makes it acceptable or popular." Because fandom is such a personal experience, the team is careful to target

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