Case Study
MARKETO
Equinix.com Customer Profile Marketo is the leading provider of marketing automation software. The company has built a customer engagement platform that helps subscribers identify prospective customers and then build, sustain and grow relationships with those customers across a variety of channels, including the Web, email, social media, mobile devices and virtual and in-person events. Marketo has also built an industry-leading partner program called LaunchPoint with 250 solutions, which allows partners and third parties to plug into Marketo’s customer base of 3,000 companies. Marketo.com Overview Marketing software provider Marketo has grown rapidly during its first seven years in business. But the bigger the company grew, the more it needed to break free from its relativel