Case Study: Pool Service Website Shows Design Does Matter - Marketing 360® A Florida-based pool care service came to Marketing 360® with an unsightly relic of a website. Conversion rates were abysmal. The huge jump they got from a new website shows that design does matter. A Florida pool care service came to Marketing 360® wondering what was wrong. The owner explained that their website, first designed in 2002, was – in his opinion – just fine. However, he told us his wife used words like repulsive, frightful, and fossilized to describe the site. She’d threatened to quit the family business if he didn’t talk to someone about a new design. We looked at the site. His wife was right. This site wasn’t just outdated and unappealing, it was weird. The homepage, for some reason, featured a

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