Case Study: Contractor Wins With Conversion-Based Website Design - Marketing 360® A website design that’s focused on converting leads is the key to driving results. This concrete-leveling contractor shows how it’s done. In digital marketing, we talk a great deal about conversions, which are, after all, the lead-generation and sales actions we target on a website. We set them out there as a goal, but setting a goal and achieving it are two different things. Websites that covert well have certain traits. Together they make up a conversion-based design. What’s important about a conversion-based design is its intention. Nothing is on the page unless it helps drive people towards conversion. This intention is easier to overlook than most people realize. Websites get weighed down with unnec

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