Case Study: Hairdressing Salon Converts With Elegant Website Design - Marketing 360® Sometimes, less is more. In fact, when it comes to website conversions, less (design) often means much more (conversions). Case study in point is an Arizona-based hairdressing salon with two locations. Their website design is simple. It’s minimalist. Black and white, bare bones info. It’s also elegant – and effective. Let’s break it down. Homepage This homepage serves as a portal to the two location pages. It is pure brand simplicity. Here’s the mobile version:A brand name with links to the locations. No images, no other content. Yet this shows a sense of style. Since they are a beauty salon, having an Avant-garde feel to the site is appropriate. This is a strong example of minimalist design. Locat

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