Case Study: Pool Service Optimizes for Conversions - Marketing 360® What does a local service website look like when it’s optimized to convert? This pool service Marketing 360® client provides an excellent example. A conversion-based design for a local service like pool maintenance must have several elements in place, including: 1. Clear content that orients visitors so they know they’ve found the right site for their needs; it must be explicit about service details and locations. 2. Clear contact information with multiple calls to action. 3. An incentive for new customers to take immediate action. 4. A modern, clean design that engenders trust. 5. Correct use of service and location information that supports high search results. 6. Providing information competitors neglect, such as prici

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