CASE STUDY | PLAYMAKERS Using Data to Become Better Retailers RICS gave Playmakers the data they needed to make decisions about their inventory and what to buy. Brian elaborates, “We really didn’t know. We knew how much footwear business we were doing, and how much non-footwear apparel, but couldn’t break it down beyond that.” RICS allowed them to see sales by men’s and women’s apparel for the first time, allowing them to discover information o

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