CASE STUDY | TRI-N-RUN Tami Butts and her husband Travis talked about opening a business for about eight years before they decided to take the plunge. Both love being active – Tami runs and Travis does triathlons – so they decided to open a running store of their own. As a specialty running store with its customers’ best interests in mind, Tri-N-Run doesn’t simply sell shoes. Tami believes that the priority is, and should be, encouraging and

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