Playing With Customer Loyalty
Playing With Customer Loyalty
6 PagesPLAYING WITH CUSTOMER LOYALTY How Aimia’s Loyalty Analytics team uses customer segmentation to drive loyalty By Peter Gleason President, Intelligent Shopper Solutions> The Challenge Play.com, is a UK-based online retailer of DVDs, CDs, books, gadgets, video games, music downloads, and other electronic products, as well as clothes and accessories. Founded in 1998, Play.com is now one of the biggest online retailers in the United K
