BUILDING STRONGER CUSTOMER RELATIONSHIPS WITH SAINSBURY’S EMBRACING CUSTOMER DATA TO DELIVER BUSINESS TRANSFORMATION David Buckingham, Chief Executive Officer, i2c Mike Coupe, Group Commercial Director, Sainsbury’s1 / Building Stronger Customer Relationships with Sainsbury’s © 2013 Aimia Inc. All Rights Reserved. ABOUT THE AUTHORS David Buckingham Chief Executive Officer i2c David was appointed as the CEO of Insight 2 Communic

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