Pixel Federation Sees Lift in ROI on Facebook Leveraging CrossInstall Playables THE CHALLENGE Pixel Federation is a mobile gaming company that spreads fun and entertainment to people all around the world through their mobile games. Their current portfolio of games consists of TrainStation, Emporea, Diggy’s Adventure and the newly released game, Seaport. Pixel Federation was looking to uncover new player opportunities for their mobile app-based game, Seaport. To do this, the team decided to utilize CrossInstall’s Playable ads to participate in Facebook’s Playable ad beta. Playable ads allow potential users to play the game in the ad, prior to downloading the app. By allowing users to play the game directly in the ad, those that download and install the game will have a better experie

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