Playgendary Unlocks Their Untapped Potential in Google UAC, Using CrossInstall’s PrePlay Ads THE CHALLENGE Playgendary, the maker of Bowmasters, a fun physics-based shooter became a sensation in the mobile gaming world in 2017. They had already seen great organic growth and executed a sound marketing plan with video ads, and their game was already beloved by 100+ million players worldwide. As a casual game, it was a natural fit to take their advertising to the next level with playable ad campaigns. After trying a few playable builds with mixed results, they came to CrossInstall to give their campaigns new life through a data-driven approach. As a hyper-casual game, Bowmasters is easy to jump into with minimal tutorial that quickly grabs and retains a user’s attention. Playgendary’s

Join for free to read