Leveling up results with the Facebook playable ad format SUCCESS STORY: Glu Mobile leveraged their CrossInstall playable creative to attract more players, increase brand awareness and boost app installs, resulting in a 16% higher return on ad spend. THEIR STORY: A LEADER IN MOBILE GAMING Founded in 2001, Glu Mobile is headquartered in San Francisco with Bay Area studios in Burlingame and San Mateo, and international locations in Toronto, Canada and Hyderabad, India. With a history spanning over a decade, Glu’s culture is rooted in taking smart risks and fostering creativity to deliver world-class interactive experiences. Glu’s diverse portfolio features top-grossing and award-winning original and licensed IP titles available worldwide on various platforms, including the App Store an

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