Glu’s Design Home Soars Toward the Top of the App Store and Google Play Store Peaking at One Million Daily Active Users
Glu’s Design Home Soars Toward the Top of the App Store and Google Play Store Peaking at One Million Daily Active Users
2 PagesGlu’s Design Home Soars Toward the Top of the App Store and Google Play Store Peaking at One Million Daily Active Users The Challenge In less than a year, Glu’s Design Home has become beloved by fans who enjoy using thousands of home décor items to design unique interior spaces. But, with so many options for customization, it was a challenge for Glu to decide what to emphasize to catch prospective users’ attention. Glu was looking to drive incremental installs for Design Home as it scaled up in the second quarter of 2017 and showcase the intrigue of the game without overwhelming potential users. Glu was drawn to CrossInstall over other vendors because of the ability to integrate creative and data to engage high quality users at scale. Their user acquisition team looked to CrossInst
