Case Study: BI-LO Activating Shoppers at the Point of Decision The best place to induce shoppers to make impulse purchases is while they in stores, at the shelf considering their product purchases. In 2006 Ascension consultants led the development of a strategic system to adorn BI-LO retail stores in Georgia, South Carolina, and North Carolina with hundreds of high quality, shelf-level suggestive selling messages. The program featured thematic imagery and supporting copy linked to key seasonal periods. The messaging system focused on strategic combinations of high margin fresh and private label items – those that could provide the greatest financial impact to host retailers. Printed suggestive sell messages were developed in a wide array of sizes and placed throughout the store to create a

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