Case Study

Deluxe offers industry-leading new mover data program

Deluxe offers industry-leading new mover data program

Pages 2 Pages

Deluxe introduced an advanced New Movers program to address a business's underperforming mover acquisition initiative. The previous program missed significant market opportunities due to incomplete data and slow response times. Deluxe's solution aggregates data from multiple sources, identifying over 900,000 new movers weekly, which is four times more than other providers. A head-to-head comparison showed Deluxe's program yielded twice as many records and identified 15% of new movers a week earlier than the competitor. This led to a 34% increase in new accounts and a 100% increase in the prospect universe for the business.

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