SUCCESS STORY Clarktel Telecom Uses NEC’s Channel Marketing Automation Program to Generate Leads, Build Pipeline and Close Sales Challenges Clarktel Telecommunications is a communications and IT infrastructure services company providing products and services to small, medium and large businesses from its headquarters in Akron, Ohio. As an NEC Channel Partner, Clarktel is an exclusive reseller of NEC telecommunications platforms, including the UNIVERGE ® SV9000 series, UNIVERGE 3C and UNIVERGE BLUE Business Cloud Services, which it offers to a variety of industry sectors. As a small company, Clarktel doesn’t have a marketing department or a formal marketing team. While the company has used marketing consultants in the past, Clarktel decided to try a new tool for generating qualifi

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