Adobe Customer Story Innovative advertising with Connected TV. Dell uses Adobe Advertising Cloud to improve targeting, optimize campaigns in real time, and leverage advanced measurement to evaluate campaign effectiveness. “Leveraging multiple data sources with Adobe Advertising Cloud enables us to get super granular with who we can target and retarget across screens during a campaign. It’s one of the key factors for driving conversion—including online purchases and web visits. ” Francesca Parodi, Vice President Americas Marketing, Dell RESULTS SOLUTION Adobe Advertising Cloud Adobe Advertising Cloud Advanced Measurement Services Linked customer data from across sources, including CRM and DMP platforms, with real-time BEHAVIORAL DATA Aligned CONNECTED TV campaign KPIs with desktop an

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