Peter & Company Jewelers Increases Awareness And Revenue With Strategic Marketing
Peter & Company Jewelers Increases Awareness And Revenue With Strategic Marketing
5 Pages©2018 Advance 360. All rights reserved. www.advance360.com PETER & COMPANY JEWELERS INCREASES AWARENESS AND REVENUE WITH STRATEGIC MARKETING By all accounts, Peter & Company was a successful Cleveland jeweler. With their concentration on special occasion jewelry, diamonds and engagement, and specialty brands, they had all the devices to gain and keep their clients’ attention. But at Advance 360, we knew that with a strategy centered around events and special occasions, true gains could be made. We built for them a layered campaign with evergreen, event, and other segments, targeted at those that could be most influenced. MARKETING CHALLENGE Peter & Co. is a single point customer service oriented jewelry retailer that has been in business for 30 years. They have/had partner
