©2016 Advance 360. All rights reserved. www.advance360.com | 1 Shoreline Fruit Always aligning to their mission to provide quality wholesome fruit products for the world to enjoy – Shoreline Fruit is a grower, processor and marketer of a full complement of the finest cherry products and other dried fruits – available anywhere in the world. THE ASSESSMENT Without the ability to measure ROI on marketing initiatives and no integrated digital marketing strategy, Shoreline was operating at a disadvantage. Though their website effectively meets the needs of direct visitors, Shoreline Fruit was missing a vital component – a holistic marketing strategy designed to expand its audience, reaching those still steps away from the “visit a website” piece of the customer journey. They had b

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