objective Michigan auto dealer aims to change direction of underperforming Buick and GMC sales. CONTEXT The buying cycle for a vehicle does not typically repeat itself for an average of 3-5 years which makes attracting new buyers critical to the long-term growth and sustainability of a dealership. That’s why it was critical for our client, a GM Dealer, to reverse course for their underperforming Buick and GMC sales. Strategy Using trends in the market, opportunities available in the geography served, and our knowledge of the automotive sales funnel, Advance 360 served enough impressions to drive a 10% increase in sales across the automative group. Delineation between those shopping subconsciously and those actively engaged in the search for a new car created a multi-tiered creativ

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