©2017 Advance 360. All rights reserved. www.advance360.com INTRODUCTION & BACKGROUND INFO: the strategy: THE OUTCOME? A Northeast Ohio Honda dealer has committed to implementing a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead providers. This shift took place over the last 3 years, and has resulted in the dealer moving from a 4th place position in regional market share to a #1 ranking starting in the summer of 2016 that continues through today. This Honda dealer saw a in sales over the time period, a difference of 850 more units sold per year in a market where the manufacturer brand has seen flat sales growth. 55 % INCREASE + They reached these results by turning their own webs

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