How Under Armour Lifted Engagement By 80% Using Personalized Visual Experiences with Movable Ink and Merkle
How Under Armour Lifted Engagement By 80% Using Personalized Visual Experiences with Movable Ink and Merkle
5 PagesUnder Armour partnered with Merkle and Movable Ink to create personalized email marketing campaigns using real-time data and dynamic content. This resulted in a 75% reduction in production time, a 50-80% lift in engagement, and an 80% increase in click-through rates for Black Friday campaigns.
