Future is an international publishing group and leading digital business. Set up in 1985 with a single magazine, it has grown to a portfolio of over 200 print titles, apps, websites and events. The Challenge Future Publishing’s team wanted to enhance the performance of their cross- sell and up-sell campaigns by showing customers content that was relevant to them based on their current or lapsed magazine subscriptions. To incorporate this approach into their long-term strategy, the solution needed to be both effective and time-efficient. The Solution Future used personalization and conditional content functionality in the Upland Adestra Email Editor, an interface which allows marketers to create hyper-relevant messaging, without the need to create multiple campaigns or code laboriou

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