m o c . o d a c a d a @ o f n i : l i a m E 1 2 2 0 - 1 0 3 4 0 6 1 + : l e T 4 A 4 E 6 V , a d a n a C , C B , r e v u o c n a V . t S r e d n e P t s e W 0 3 1 1 – 2 1 8 : e c ffi o d a e H o d a c a d A ® News & Content Case Study Bing is one of the world’s leading search engines. Bing and their agency wanted to drive brand awareness and search utilization by emphasizing its up- to- the-minute search results of breaking news and content. The challenge was how to create a display campaign to re flect the real- time nature of news and keep pace with the continually updating content. Objectives Dynamically update ad content to re flect the real-time nature of news headlin es. Increase brand awareness and search utilization by driving higher click thro ugh rates. Improve the user ex

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